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TOPIC: Bids called for VisitEngland’s £40m fund to drive

Bids called for VisitEngland’s £40m fund to drive 1 year 5 months ago #20

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The Discover England Fund is a three-year staged fund from 2016-19 announced by the UK Government as part of last year’s spending review.

It has been set up to build ‘world-class’ tourism products and experiences that cater to the needs and aspirations of international visitors to boost inbound spend across England, and also benefit the domestic tourism market.

VisitEngland has today released the bidding criteria for the fund’s first year, which is calling on applications for projects up to £250,000, which can be completed by 31 March 2017. Destinations and businesses of all sizes are urged to submit bids.

Inbound tourism is one of England’s most successful export industries.

The fund would “tackle head-on” some of the challenges facing English tourism. How tourists choose and book their holidays is changing.

Visitors from traditional tourism markets are demanding new experiences and places to explore, with some of the strongest growth coming from markets that do not know much about England, or which might have different travel expectations and requirements.

Generating about £106 billion annually for the English economy and employing more than two million people, tourism creates jobs and economic growth across England.

Latest figures show that domestic overnight trips taken in England grew by 11% in 2015. Inbound visits showed strong regional growth in the first nine months of 2015, up 23% in the North-East, 12% in the North-West and up 6% in the South-West for example.

England has also seen record tourism spend in the past year from domestic and international visitors.

www.discoverenglandfund.org
• Tracey Edginton at
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